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8:16pm on February 21st, 2013

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      The fact that the younger generation are more mobile savvy is no surprise, but the latest USA Touchpoints analysis dives...
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    Habitual Use of Mobile Apps Across Different Age Groups

    image

    The fact that the younger generation are more mobile savvy is no surprise, but the latest USA Touchpoints analysis dives a bit deeper by looking at average weekly reach across mobile (cell phone, tablet, and eBook reader) by app category. Data reveals that the 25-34 age group edges out the 18-24 age group in most categories other than gaming, music and video apps.

    (Source: mediapost.com, via dighotlist)